At the heart of our brand is a deep love for craftsmanship, individuality, and sustainability. We are a handmade, hand-beaded fashion label creating distinctive pieces that celebrate self-expression and conscious living. Each garment is meticulously crafted in the UK using recycled fabrics, giving new life to materials and reducing waste wherever possible.
Our designs are unique and thoughtfully created, with most items made to order — ensuring that every piece is as personal and special as the person wearing it. This slow fashion approach allows us to focus on quality, detail, and exclusivity, while minimizing overproduction.
Rooted in the vibrant energy of London, we’ve proudly hosted multiple pop-up shops in and around the city, connecting directly with our community and sharing our passion for sustainable, handcrafted fashion.
We don’t follow trends — we create timeless pieces with soul. Welcome to a brand where creativity meets conscious design.
About
About The Designer
Imogen Fawkes is a UK-based designer known for her bold creativity and commitment to sustainability. She founded her business in February 2021, beginning her journey by upcycling old clothes into refreshed, wearable pieces that told a new story.
Her innovative approach quickly caught attention, and she rose to success selling her designs at the iconic Buck Street Market in Camden — a hub for independent brands and eco-conscious fashion. This vibrant setting gave Imogen the platform to connect with a like-minded community and grow her brand’s identity.
After completing her degree, Imogen embarked on a new chapter. In September 2022, she rebranded her business to reflect her evolving vision: combining sustainability with high-end, unique fashion. During this transition, she discovered a deep passion for crafting beaded garments — intricate, statement pieces that blend craftsmanship with individuality.
Today, Imogen Fawkes’ designs are a celebration of conscious fashion, where every piece is a one-of-a-kind creation that honors both style and sustainability.